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Resume · Director of Product Design

Mohsin Amjed.

Design and product executive working at the intersection of design, product, business, and AI.

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Career arc

Career arc, Microsoft to current venturesA horizontal timeline of roles from Microsoft in 2012 through current ventures in 2025 and beyond, with brass markers at each role and callouts for outcomes at Samsung Ads, SalesforceIQ, and Axios HQ.Microsoft2012 to 2013$20M Y1 profitSamsung Ads2013 to 2015+40% DAUSalesforceIQ2015 to 2017Salesforce2017 to 2020+18% conversionsConvoy2020Sitetracker2021 to 20232x AI usageAxios HQ2023 to 2025Current ventures2025 to now

Twelve-plus years. Microsoft to current ventures. Every outcome verified.

Mohsin Amjed Design and product leader. I build the teams, the platforms, and the clarity that lets a product earn its next phase.

Northern Virginia, USA

Summary

Twelve-plus years across Microsoft, Samsung, Salesforce, SalesforceIQ, Sitetracker, and Axios HQ. Built design functions from zero. Re-architected platforms under pressure. Shipped measurable outcomes against AI-enabled surfaces. Currently building three ventures in parallel: Nibbble.io, a multi-tenant restaurant loyalty SaaS in production; Simple Cortex, an AI consulting practice running on a three-agent operating company committed to git; and Kintsu Medspa, the brand system, voice, and website for a physician-led practice. Operating mode is player-coach. I author the brand, set the voice, codify the AI contribution bar in the repo, and hold the merge button until the team is ready to take it.

Currently building

  • Nibbble.io. Founder and builder. Multi-tenant restaurant loyalty SaaS, in production since 2026-04-22. Square POS ingestion, Stripe billing, and an AI-assisted engineering loop. See /case-studies/nibbble.
  • Simple Cortex. Founder and principal. AI consulting practice for Northern Virginia businesses and government. Runs on a three-agent operating company committed to git. See /case-studies/simple-cortex.
  • Kintsu Medspa. Brand, voice, AI tooling, and technical owner of the website build for a physician-led practice serving skin of color. Grand opening end of May 2026. See /case-studies/kintsu-medspa.

Experience

Axios HQ

Sr. Director of Product and Design March 2023 to June 2025

  • Doubled AI usage across the platform.
  • Re-architected the product information architecture in 90 days.
  • Led the multidisciplinary product and design org through a period of AI-driven product change.
  • Set the planning cadence, research practice, and operating model the team ran on.
  • Shaped AI strategy with the CMO and Head of AI at executive altitude.

Sitetracker

Director of Product Design, Head of Design June 2021 to March 2023

  • Built the design discipline from scratch: hiring loop, career ladder, critique culture, mentorship model.
  • Made Jobs to Be Done the shared decision-making frame across product, engineering, and design.
  • Connected design to product and engineering on a weekly cadence the team kept after I left.
  • Hired and coached the founding design team across staff, senior, and mid-level designers.
  • Stood up a global capability in India that scaled the team without dropping the bar.

Convoy

Principal Designer June 2020 to November 2020

  • Streamlined the SMB booking flow: 35% fewer steps, 18% lift in conversions.
  • Piloted dual-track agile. Increased design-to-development throughput by 25%.
  • Prototyped a dynamic pricing UI that lifted average booking value on day one.

Salesforce

Senior Product Designer, SMB and Salesforce Essentials April 2017 to June 2020

  • Shaped Salesforce Essentials packaging and onboarding for the SMB segment.
  • Translated SMB user behavior into product framing, packaging, and adoption decisions.
  • Bridged design, product, engineering, and GTM through launch and iteration.

SalesforceIQ

Principal Product Designer December 2015 to April 2017

  • Led the Contact Gallery redesign: +40% DAU, +34% duplicates merged.
  • Owned product design on the relationship intelligence surface.
  • Shaped early AI UX patterns (confidence signals, source transparency, correction loops) that fed forward into Salesforce Einstein.

Samsung Electronics

Head of Design, Samsung Ads November 2013 to December 2015

  • Co-founded Samsung Ads inside Samsung Electronics. Led design from zero.
  • $20M in profit in the unit's first year.
  • Shaped the product surface and the ad-format work that opened the business.
  • Contributed to early IAB standards thinking for connected TV advertising.

Microsoft

Product Designer, App Experience Team July 2012 to November 2013

  • Cut Microsoft global partner onboarding time by over 60%.
  • Designed app experiences across the partner ecosystem.

Community and volunteer leadership

MKA USA (Ahmadiyya Muslim Youth Association)

VP of Design and Innovation January 2013 to present

  • AMYA raised and donated over $100,000 toward hunger relief.
  • AMYA helped feed over 700,000 hungry Americans.
  • Lead design and innovation across national volunteer programs.

Skills and competencies

  • Design leadership and team building
  • Product strategy and platform thinking
  • Information architecture under pressure
  • Zero-to-one product design
  • Design systems and design ops
  • AI-enabled product surfaces
  • Jobs to Be Done research practice
  • Cross-functional operating models
  • Brand systems and voice as a system
  • Player-coach craft: visual design, prototyping, and shipping