About me
I'm a design executive and product strategist who's spent the last decade turning ambiguity into clarity; and building the teams and systems to do it at scale.
My career has lived at the intersection of design, product, and business. From co-founding Samsung Ads to scaling Salesforce Essentials into a standalone business, I've led multidisciplinary teams through zero-to-one launches, org-wide transformations, and global expansions. I don't just advocate for user-centered design; I build organizations that operationalize it.
Most recently, I served as Sr. Director of Product & Design at Axios HQ, where I led the product re-architecture and drove the adoption of embedded AI. My work helped double AI usage and played a role in securing follow-on funding. Before that, I stood up the design discipline at Sitetracker, embedding Jobs-to-be-Done across product development, and built globally distributed teams from scratch.
I believe great leadership isn't about being in charge; it's about making sure the people you lead have everything they need to succeed. Inspired by Simon Sinek's Leaders Eat Last and The Infinite Game, I focus on creating cultures of trust, autonomy, and psychological safety; where people feel supported to take risks, think big, and grow.
My leadership style is grounded in empathy, systems thinking, and measurable outcomes. I believe great products emerge when teams feel safe to experiment, users are brought into the process early, and strategy is clear across every function.
Beyond titles, I've always been a builder—of products, of teams, of culture.
I believe leadership is about removing friction—for the product, and for the people building it. Inspired by Leaders Eat Last and The Infinite Game, I lead by creating a culture of psychological safety, clarity, and accountability.
I’ve built and scaled teams from scratch, mentored future leaders, and led high-stakes transformations in environments ranging from startup scrappiness to enterprise complexity. My approach is hands-on, systems-minded, and focused on outcomes. Whether I’m guiding a junior designer or aligning execs around a roadmap, I show up with empathy and decisiveness.
Leadership isn’t about being the smartest person in the room—it’s about helping others do their best work.
I work with nonprofits and mission-driven organizations to actively hone my design craft. It’s not just about giving back—it’s about staying sharp. I believe the best leaders are the ones who can execute at a high level, not just delegate.
I still dive into Figma, Adobe Illustrator, and prototyping tools to shape real work. Whether I’m refining a layout or crafting a visual identity, I keep building because I want to set the bar—not just raise it.
Leading design and product teams means understanding the details, not just the decks. Craft fuels clarity—and clarity drives outcomes.
Since I spend most of my workday shaping digital products and leading teams, my downtime is about getting back into my hands. I find joy in gardening, baking, and cooking—anything that involves creating something real, tangible, and nourishing.
I also cherish time with my wife and our newborn child, especially when we’re exploring new places and cultures. Whether it’s a local road trip or a quiet day at home, I try to stay present and curious. It’s these real-world experiences that ground me and inspire the digital work I do.