Selected work · 9 case studies
I still ship the work. AI is part of how I operate.
I shape the visual direction and brand, then build the systems that let a team hold the bar at scale. Each case study below is one version of that pattern, in a real company.
01 · Current ventures
Three live ventures. The current proof that one person can hold craft, design ops, and AI fluency at the same time.
Nibbble
Founder, designer, product leader, and AI-powered engineer · Nibbble.io · 2024 to present
Founded a multi-tenant restaurant loyalty SaaS, designed every surface, and authored most of the code with AI agents as load-bearing teammates.
Kintsu Medspa
Hands-on designer, brand author, AI-systems builder · Kintsu Medspa · 2025 to present
Set the brand in the room with the client, then built the AI tooling that holds the bar after I leave the room.
Simple Cortex
Founder and operator · Simple Cortex · 2025 to present
An AI consulting practice run as a three-agent operating company, with cost as a first-class tool surface.
02 · Platform and organization
Where I rebuilt the product foundation and the design discipline at the same time.
Axios HQ
FeaturedSr. Director of Product & Design · Axios HQ · 2023-03 to 2025-06
Rebuilt the product foundation in 90 days, then doubled AI usage across the platform.
Sitetracker
FeaturedDirector of Product Design, Head of Design · Sitetracker · 2021-06 to 2023-03
Built a design discipline from scratch, then shifted the whole company to customer-centered product development.
03 · Earlier proof
The earlier work. Zero-to-one, measurable UX outcomes, SMB packaging, and the systems-thinking habit that everything since has been built on.
Samsung Ads
FeaturedHead of Design · Samsung Electronics, Samsung Ads · 2013-11 to 2015-12
Co-founded a global ad business from a four-person team and helped it clear $20M in profit in year one.
SalesforceIQ
FeaturedPrincipal Product Designer · SalesforceIQ · 2015-12 to 2017-04
Pre-Einstein AI CRM. Strong back-end, front-end that made users do too much work. Redesigned Contact Gallery for action over information. +40% DAU, +34% duplicates merged.
Salesforce Essentials
Senior Product Designer, SMB and Salesforce Essentials · Salesforce · 2017-04 to 2020-06
Packaged Salesforce for small businesses by deciding what to leave out, not just what to ship.
Microsoft
Product Designer, App Experience Team · Microsoft · 2012-07 to 2013-11
Partner onboarding at Microsoft was a queue of one-off projects. I rebuilt it as a white-label system and cut onboarding time by over 60%.