Selected work · 11 case studies
I still ship the work. AI is part of how I operate.
I shape the visual direction and brand, then build the systems that let a team hold the bar at scale. Each case study below is one version of that pattern, in a real company.
01 · Featured executive
The senior-leadership read: two Director and above roles running product and design orgs, one zero-to-one platform co-founded inside a public company, and one current founder venture in production.
Axios HQ
FeaturedSr. Director of Product & Design · Axios HQ · 2023-03 to 2025-06
Rebuilt the product foundation in 90 days, then doubled AI usage across the platform.
Sitetracker
FeaturedDirector of Product Design, Head of Design · Sitetracker · 2021-06 to 2023-03
Built the design function from scratch, then made Jobs to Be Done the shared decision language across design, product, engineering, and QA.
Samsung Ads
FeaturedHead of Design · Samsung Electronics, Samsung Ads · 2013-11 to 2015-12
Co-founded a global ad business from a four-person team and helped it clear $20M in profit in year one.
Nibbble
FeaturedFounder, designer, product leader, and AI-powered engineer · Nibbble.io · 2024 to present
Founded a multi-tenant restaurant loyalty SaaS, designed every surface, and shipped production v1 with AI agents as load-bearing teammates.
02 · Current product leadership
Genuine SaaS product leadership shipped through Simple Cortex, my consulting practice. Two surfaces designed and built from scratch in 2026: an internal operations platform and a patient-facing AI consultation tool.
Kintsu Portal
Product and Design Lead, Simple Cortex engagement · Kintsu Medspa · 2026-05 to present
Simple Cortex built the internal operating platform a new medspa owner needed before opening day: a daily cockpit for decisions, not another admin panel full of settings.
Kintsu AI Consultation Tool
Product and Design Lead, Simple Cortex engagement · Kintsu Medical Aesthetics · 2026-05 to present
Simple Cortex designed an ephemeral AI consultation flow that maps a selfie to real treatments and moves a patient toward booking, without storing a photo or pretending to diagnose.
03 · Supporting product proof
The earlier product work. Measurable UX outcomes at Salesforce, SMB packaging and Einstein AI bundling, and the systems-thinking habit that the current practice is built on.
SalesforceIQ
Principal Product Designer · SalesforceIQ · 2015-12 to 2017-04
Pre-Einstein AI CRM with a strong back-end and a front-end that made users do too much work. Redesigned Contact Gallery around action, trust, and correction. +40% DAU, +34% duplicates merged.
Salesforce Essentials
Senior Product Designer, SMB and Salesforce Essentials · Salesforce · 2017-04 to 2020-06
SMB packaging for Salesforce: decided what to leave out, what to automate, and how much AI a five-person team could actually use on day one.
Microsoft
Product Designer, App Experience Team · Microsoft · 2012-07 to 2013-11
Partner onboarding at Microsoft was a queue of one-off projects. Rebuilt it as a white-label system and cut onboarding time by over 60%.
04 · AI operating model
The AI operating-model and brand-system layer. Simple Cortex is the consulting practice itself, built as a three-agent company committed to git. Kintsu Medspa is the brand and content system that feeds every downstream surface.
Simple Cortex
Founder and Principal · Simple Cortex · 2025 to present
An AI consulting practice built around governed delivery: local-first model routing, production agents, and operating rules that make cost and quality visible by default.
Kintsu Medspa
Brand, Design, and AI Systems Lead, Simple Cortex engagement · Kintsu Medspa · 2026-01 to present
A Simple Cortex engagement: built the brand for a physician-led medspa from a blank slate and turned it into an operating system for site, content, and AI-assisted contribution.