Selected work · 15 case studies
I lead the team, and I still do the work.
01 · Featured executive
The senior-leadership read: two Director and above roles running product and design orgs, one founder venture in production, the AI consulting practice built as a three-agent company, and one national brand system led as VP of Design & Innovation.
Axios HQ
FeaturedSr. Director of Product & Design · Axios HQ · 2023-03 to 2025-06
Rebuilt the product foundation in 90 days, then doubled AI usage across the platform.
Doubled AI usage
Sitetracker
FeaturedDirector of Product Design, Head of Design · Sitetracker · 2021-06 to 2023-03
Built the design function from scratch, then made Jobs to Be Done the shared decision language across design, product, engineering, and QA.
Zero to design function
Nibbble
FeaturedFounder and product leader (strategy, design, and delivery) · Nibbble.io · 2026-01 to present
Founded a multi-tenant restaurant loyalty SaaS, set the product strategy, designed every surface, and led a small AI-assisted build with a developer collaborator to a production v1 validated by a four-restaurant customer council.
Live in production
Simple Cortex
FeaturedFounder and Principal · Simple Cortex · 2025 to present
An AI consulting practice built around governed delivery: local-first model routing, production agents, and operating rules that make cost and quality visible by default.
Four client engagements
MKA USA Brand Center
FeaturedVP of Design & Innovation, designer-owner and builder · MKA USA · 2026-07 to present
One brand system for a national volunteer organization, built so a volunteer can maintain it and an AI agent can read it, with its taste calls logged as rules.
02 · Current product leadership
Genuine SaaS product leadership shipped through Simple Cortex, my consulting practice. Two surfaces designed and built from scratch in 2026: an internal operations platform and a patient-facing AI consultation tool.
Kintsu Portal
Product and Design Lead, Simple Cortex engagement · Kintsu Medspa · 2026-05 to present
Simple Cortex built the internal operating platform a new medspa owner needed before opening day: a daily cockpit for decisions, not another admin panel full of settings.
15 pages in 72 hours
Kintsu AI Consultation Tool
Product and Design Lead, Simple Cortex engagement · Kintsu Medical Aesthetics · 2026-05 to present
Running the Simple Cortex engagement, I designed an ephemeral AI consultation flow that maps a selfie to real treatments and moves a patient toward booking, without storing a photo or pretending to diagnose.
03 · Supporting product proof
The earlier product work, including the zero-to-one Samsung Ads platform co-founded inside Samsung Electronics. Measurable UX outcomes at Salesforce, SMB packaging and Einstein AI bundling, and the systems-thinking habit that the current practice is built on.
Samsung Ads
Head of Design · Samsung Electronics, Samsung Ads · 2013-11 to 2015-12
Co-founded a global ad business inside Samsung and helped it clear $20M in profit in year one.
$20M profit, year one
SalesforceIQ
Principal Product Designer · SalesforceIQ · 2015-12 to 2017-04
Pre-Einstein AI CRM where the intelligence layer was ahead of the experience, leaving users to do too much work. Redesigned Contact Gallery around action, trust, and correction. +40% DAU, +34% duplicates merged.
+40% daily active users
Salesforce Essentials
Senior Product Designer, SMB and Salesforce Essentials · Salesforce · 2017-04 to 2020-06
SMB packaging for Salesforce: decided what to leave out, what to automate, and how much AI a five-person team could actually use on day one.
Standalone business unit
Microsoft
Product Designer, App Experience Team · Microsoft · 2012-07 to 2013-11
Partner onboarding at Microsoft was a queue of one-off projects. Rebuilt it as a white-label system and cut onboarding time by over 60%.
60%+ faster onboarding
04 · AI operating model
The AI operating-model and systems layer. Considered is the skill that makes coding agents record their design reasoning and pass a fresh-context review. Diligent is an audit skill for government websites that will not turn a missing check into a pass. ABL Hub is the registration and draft platform for a national volunteer basketball league, with a look borrowed from the tournament it feeds. Kintsu Medspa is the brand and content system that feeds every downstream surface.
Considered
Creator, designer, and product owner · Considered (Simple Cortex) · 2026-07 to present
A skill that makes AI coding agents write their design reasoning to disk before they build, deal a structure instead of picking one, and pass a fresh-context review they are not allowed to grade themselves. Reviewers preferred its output in both matched comparisons.
Diligent
Creator and product owner, coordinating AI executors · Simple Cortex · 2026-10 to present
An audit skill for U.S. government websites that turned four failure modes of AI compliance review into a deterministic gate, a rule corpus, and a companion engine that ships zero promises and every limitation.
ABL Hub
VP of Design & Innovation, system owner and product owner, coordinating AI executors · MKA USA · 2026-10 to present
A basketball league with eight local scenes was becoming one national league that feeds a tournament. I gave it a look and feel borrowed from that tournament, then built an illustration language that could hold a community with dignity.
Kintsu Medspa
Brand, Design, and AI Systems Lead, Simple Cortex engagement · Kintsu Medspa · 2026-01 to present
Running a Simple Cortex engagement, I built the brand for a physician-led medspa from a blank slate and turned it into an operating system for site, content, and AI-assisted contribution.
209 of 214 commits